SWEDISH JEWELRY COMPANY
Background
She of Sweden is founded by Caroline Bränfeldt. We are a family-run jewelry brand rooted in Swedish design and craftsmanship. Our journey began over 21 years ago in a garage in Motala, where we continue to produce most of our exquisite pieces today.
Our mission is to make people worldwide feel beautiful and special, whether at work, celebrating, or attending special occasions.
handcrafted jewelry
How we work
Our team consists of around 12 skilled goldsmiths dedicated to creating handcrafted jewelry that blends timeless elegance with expressive style.
We are committed to maintaining traditional craftsmanship while embracing new techniques, ensuring that every piece is meticulously refined and of the highest quality. Our vision is to provide a brand synonymous with exceptional artistry.
our owner
Caroline Bränfeldt
Founded in 1997 by Caroline Bränfeldt, my journey inward began in 2008—a quest to find answers and healing for myself.
Art became my tool for reviving creativity and infusing my life with meaning and joy. Through creating unique works from valuable materials, I strive to tell a story with each piece I craft.
My true passion lies in pursuing the dream of freedom - a freedom where time, family, relationships, and creativity are at the heart of my existence. My work brings me joy wherever I am. I choose to follow my heart and intuition, saying goodbye to what I once thought was security to embrace the art of living creatively.
This journey is not about becoming something. It’s about shedding everything that isn't truly you and embracing what resonates with your soul.